Christmas 2017

Christmas 2017

Consumer market research drives 2017 Christmas new product development here at Allensmore

Our beautiful new 2017 Christmas Wreath, Garlands & Table Decorations range is to be officially launched at the Four Oaks Show on 5&6 September on our Stand C6&7.

Following extensive consumer research into the latest consumer trends for Christmas, our 40-strong 2017 product range, each created by our own in-house, florist trained designer, Victoria Atkinson, will inspire and delight your customers and stimulate high volume sales.

Our three key consumer-driven themes this Christmas are:

“Snow Flurry” – inspired by pristine, pure white snowy landscapes and frosted forests, and featuring white berries and natural decorations sprinkled with snow

“Traditional Christmas” – evoking the rich colours, scents, tastes and the spirit of Christmas. Focus on rich reds and tartans with accompaniments of orange slices, red berries, natural pine cones and cinnamon sticks

“Gilded Christmas” featuring glorious metallic golds & coppers that add a sumptuous touch of luxury to Christmas

Each product in Allensmore’s extensive Christmas range is carefully hand made in our own nursery here in Herefordshire, using fresh-cut British foliage, under temperature controlled conditions to preserve peak freshness throughout the production process and delivery with care to your door.

Allensmore’s Commercial Director, Jane Davies, said:

“In this fast-moving, digital age, our research has found that British consumers want to return more to the traditions and true spirit of Christmas. Our new 2017 product range has been specially designed with this research firmly in mind to evoke the images, colours, scents and even tastes of a traditional Christmas.

Our beautiful hand crafted wreathes, garlands and table decorations are available in a wide range of sizes and price points to appeal to the widest range of your customewrs’ tastes and needs.”

Please call us now for a copy of our new look Christmas 2017 Catalogue or simply speak with your local Allensmore sales manager for more information. We’d love to talk with you about how our new lovely Christmas product range will help you raise sales in the lead up to “The Most Wonderful Time of the Year”!

Happy Christmas!




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